Mai Materials

Logo Design | Branding | UX & UI | Social Media | Art Direction

Mai Materials is a online Hmong crafts and fabric store. The goal was to have a clean and fun brand that leaned into their craft products while allowing the Hmong aspect of their brand to come through in the products. The word mark was constructed to appear as a continuous sewing thread with a script like type face.

The design for the website used a minimal layout to allow the colorful products stand out for the shopper. Along with those tasks I was in charge of art directing the product photos and creating their social media content.