Planned Parenthood Telehealth Campaign
Illustration | Social Media | Art Direction
KNOCK partnered with PPNCS to recommend a strategic approach that will connect with new audiences and differentiate PPNCS in the telehealth space and develop a campaign that resonates across channels and delivers on PPNCS objectives. The first objective was to connect with patients, the campaign must highlight the organization’s distinction, and demonstrate better health outcomes that come with PPNCS’s victual care. The second was to highlight PPNCS’s areas of distinction; comprehensive sexual and mental health care, and connection with quality health care providers focused on individual needs.
This illustrative approach is an uplifting and distinct way to highlight PPNCS’s telehealth platform. The headline highlights both the value of the PPNCS’s offerings and the convenience of telehealth. The subhead drives home the telehealth messaging with a vanity URL. Our characters were designed to be youthful with personal details that made them each unique.
Agency: KNOCK Inc
VP Creative Director: Laura Qvale
Design Director: Kelly Bauernfeind
Art Director & Designer: Fuechee Thao
Senior Project Manger: Janelle Exell
Account Producer: Katerina Sines
Copy Writer: Molly Burke & Alexandra Cuervo
Animation: NEIGHBOR ANIMATION